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Project Details

Client: DUCATI

Date: 2015

Location:

Ducati 2015 - Winter Tour
A story in which the experiences of Duke, a fantasy traveler, of the local public and of on-line navigators interweave. The public follows Duke, a fictional character, who makes tour on board his Ducati Multistrada.
Duke has a Facebook profile, that becomes also the page of the event.
In this page we tell the tour through images, videos and essays produced by the Editorial Staff.
In this page Duke’s story is narrated in first person, through Duke’s experiences and eyes, that the public is constantly informed about thanks to his hashtag.
Duke’s trip is made of stops that correspond to the stops of the tour. By following Duke and his adventures we learn about the new Ducati. Duke has also an App aimed to engage the public.

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